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SIX
THINGS YOU MUST DO TO
GUARANTEE YOUR HORSE BUSINESS SUCCESS by Don Blazer Do six things, and do them well, and guarantee your horse business will be financial successful. First: focus on your business. That means being able to identify exactly what it is you are selling or providing to your identified market. “If you can’t explain in 10 words or less exactly what you do,” says Don Blazer, www.horsecoursesonline.com instructor for The Business of Making Money With Horses, “then you have a fuzzy picture that is out of focus.” Second: find a niche and develop it. Every horse business has a niche, but few within the industry try to find one. Most of the time, Blazer says, business people want to be “all things to all people.” Trying to cover all bases is the easy way to avoid doing the hard work of developing a niche. Trying to be a “Jack of all trades” assures you’ll be a master of none. Third: be different. Anyone can say they “sell horses”. The key is to sell horses in a different way than your immediate competition. For example, you can “sell every horse with a veterinary certificate of soundness.” That makes you different and recognizable, not just another horse dealer, Blazer says. Fourth: have credentials. Credentials can be many different things, depending on your type of business. Having a degree in equine studies or certification as a professional horse trainer or riding instructor is a great advantage in attracting clients. “The more you learn, the more you earn,” Blazer says. “Degrees and certifications tell potential clients you have the knowledge needed to care for, train, or house their valuable horses.” Fifth: become an expert. If you have focus and a niche, it is easy to become an expert on a particular subject…such as a breed of horse. If you sell Arabian horses, then you can learn all the bloodlines, the champions, the hot horses, the hot shows, the hottest fads and fashions. “If you aren’t an expert, you’re going to lose business to an expert,” Blazer said. “But if you are an expert on a subject you can write articles, give clinics, teach classes for a local college…..all of which make you an even more visible expert.” Sixth: network. Networking doesn’t mean passing out business cards, Blazer said. Networking is volunteering to help others within the horse industry, giving your time and expertise to make life better for horses and horse lovers. “The returns from networking are fantastic,” Blazer said. “And the more networking you do, the greater the return in business success.” You can learn more about Blazer’s course and the opportunity to attain education credentials at www.horsecoursesonline.com
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